All Case StudiesProduct · Marketplace

The Neith

A designer marketplace built from zero, with real-time chat, video, and a full analytics engine.

Client

The Neith

Industry

E-commerce · Fashion & Design

Duration

4 months

Year

2024

Marketplace operations console: live buyer conversation queue, video consultations, revenue and inventory health

Background

The Neith is an independent marketplace for designers who sell directly to customers. No middlemen, no marketplace fees. The founder came to us with a product vision but no technical team. We built the entire platform from scratch.

The Challenge

Designers were losing customers at the final step. Buyers would browse a product, have a question, and leave because the only option was a slow email thread. The client needed live support, video consultations, and inventory analytics, all in one system, but enterprise tools were out of budget.

Our Solution

We designed and built a MERN stack marketplace with Socket.IO-powered live chat rooms, WebRTC peer video for designer consultations, and a ChartJS admin dashboard showing real-time revenue, inventory health, and conversation metrics. The architecture separates buyer and seller flows clearly, with Redux managing the complex UI state across both.

Key Deliverables

Real-time chat with Socket.IO room-based architecture
WebRTC video consultations between designers and buyers
Admin dashboard with live ChartJS revenue and inventory analytics
Dual role authentication with separate buyer and seller flows

Results & Impact

Real-time

Conversation inside the order

Chat and video over Socket.IO and WebRTC, so buyer and designer never leave the platform

One source

Inventory, orders and sales

The admin dashboard reads the same records the storefront writes, not a nightly copy

Per-designer

Independent storefronts

Vendors sell online without standing up or operating anything themselves

How We Did It

Discovery & Mapping

We ran buyer journey interviews and identified three critical drop-off points in the existing flow.

Architecture Design

Designed the real-time event system. Socket.IO room structure, WebRTC signalling, and data model for dual user types.

Iterative Build

Built in 2-week sprints: marketplace core → live chat → video → admin dashboard. Client demo every Friday.

Launch & Handoff

Zero-downtime deployment on Vercel and MongoDB Atlas. Comprehensive handoff docs and 30-day post-launch support.

“The platform Sageware built transformed how we connect with customers. The real-time tools changed everything. Our designers actually enjoy using it.”
VG
Varun Gupta
Founder, The Neith

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